Things To Do, LLC — Join The Club See packages
Friends celebrating over dinner in a restaurant

The Birthday Club for restaurants & venues

Join the Club

We bring you qualified guests celebrating life’s most memorable moments.

Schedule a 15-Minute Demo
70% of adults eat out on their own or someone else’s birthday.

Source: National Restaurant Association, as cited in the Join The Club Presentation 2026.

A high-value dining occasion

Birthday tables are built for more.

4–10Birthday party sizes trend toward groups.
40%+Birthday party guests spend more.
LocalReach residents with upcoming birthdays.
RepeatRemarket for anniversaries and return visits.

A complete turnkey system

Attract, capture, deliver and measure.

We manage creative, targeting, optimization and reporting so your team can focus on the celebration in the dining room.

01

Reach new guests

Professionally managed Facebook and Instagram campaigns target local residents with upcoming birthdays, beyond your current followers.

02

Capture signups

Custom landing pages, text-to-join and QR codes build a verified guest database you own.

03

Deliver the gift

Branded certificates arrive by email and text, with optional QR or barcode support for POS tracking.

04

Track redemption

A live 30-minute redemption countdown helps prevent reuse and supports accurate reporting.

Premium direct mail

A birthday gift they can hold.

Reach high-income homeowners near your restaurant with personalized postcards that feature your offer, such as a free entrée or BOGO.

  • 300+ personalized postcards delivered each month with included mail plans.
  • Trackable redemptions and measurable ROI.
  • Additional birthday mailers are available with Multi-Channel.
Personalized Julian’s birthday postcards displayed beside a red mailbox

Seamless redemption

Instant gratification. Built-in control.

Guests tap their email or text to open a branded digital certificate, then redeem in-store with one tap.

  • Live 30-minute countdown timer verifies redemption in real time.
  • Optional scannable QR code or barcode supports POS tracking.
  • Digital tracking supports clear ROI reporting.
Birthday gift certificate delivered instantly by MMS text message

MMS text delivery

The birthday gift arrives instantly by text, ready for the guest to open and redeem in-store.

Watch the 4:46 overview

Turn birthdays into predictable monthly revenue.

See how Join The CLUB helps restaurants attract birthday guests, increase table sizes and create a steady celebration pipeline.

Watch on YouTube →

Case study · Backyard Boys BBQ

A one-month snapshot.

“We’re glad we joined The Birthday Club. We get around 130+ signups a month, and our Facebook interactions and engagement has gone through the roof.” — Tim, Owner

600direct mailers
5,215Facebook reach
342landing page clicks
115total redemptions
$10,288.10Birthday Club sales
$907.00total ad spend
$32.82normal average ticket
$89.47Birthday Club average ticket
10Xreturn reported in the one-month snapshot

Results shown are the reported one-month case-study snapshot from the Join The Club Presentation 2026. Individual results may vary.

Sliced barbecue brisket from the Backyard Boys BBQ case study

Three-month terms

Choose your channel mix.

Every package is designed to turn one birthday visit into a relationship you can continue nurturing throughout the year.

Multi-Channel
$799 / month
$500 setup
3-month term
  • Everything included in Digital
  • 300 direct mail postcards monthly
  • Additional birthday mailers at $0.99 each
AnniversaryHalf BirthdayNew Year’sValentine’s DaySt. Patrick’s DayEaster SundayMother’s DayFather’s DayIndependence DayHalloweenThanksgivingChristmas

Ready to celebrate?

Let’s turn your dining room into the area’s top celebration destination.

Schedule a 15-minute demo to see how The Birthday CLUB delivers local traffic and higher-value guests.

Email Kelly Call (352) 612-2031